Varadero is famous for its fine white sand, crystal-clear turquoise waters, and warm tropical climate year-round. Covering a total area of 14.4 square kilometers, its beach extends about 21 kilometers in length with an average sand strip width of 22 meters. The region boasts a well-developed tourism infrastructure, offering top-tier experiences such as water sports, golf, events, and vibrant nightlife.

Matanzas Province, where Varadero is located, is the second-largest in Cuba in terms of land area. It features diverse landscapes, including rolling hills and valleys that create breathtaking scenery. The province is a haven for nature lovers, as it hosts one of the most important migratory bird routes in the Caribbean, along with unique native flora and fauna. With an average annual temperature of 24°C, Matanzas is an inviting destination year-round.

The city of Matanzas, known as the “Athens of Cuba” for its rich cultural heritage, is home to architectural gems like the Sauto Theater. This historic venue has hosted internationally acclaimed artists and is situated in the city’s historic center. Another key attraction is the Museum of the Slave Route, the only one of its kind in Latin America. In addition, the nearby city of Cárdenas, often called the “City of Firsts” or the “Flag City,” blends tradition and modernity. Its streets feature monuments that pay tribute to past modes of transportation, such as the bicycle and horse-drawn carriage.